Conversus Group transforms companies and professionals using our proprietary 3-step approach:
- See your business for what it is which allows you to work in alignment with the business instead of against it.
- Shift your energy on a personal level so that every day you will be doing what needs to be done.
- Overcome what you need to do because the crippling question “What do I do now?” is answered for you.
Conversus Group was founded nearly 20 years ago by Lisa Broderick after a decades-long career of turning around, starting and funding companies.
Lisa Broderick is an accomplished Senior Executive with more than 30 years of success across the technology, finance, and business development industries. To understand Lisa is to appreciate that her career has been defined by understanding how technology impacts society and changes behavior. From her early days at Stanford University and in Silicon Valley, Lisa has devoted her life practical applications which positively influence people to change their minds and behavior using technology. In keeping with this, Lisa’s broad areas of expertise include finance, strategic planning and execution, funding and leadership.
Throughout her career, Lisa has held various leadership positions in technology and media companies. Beginning at Apple Computer over 30 years ago, to delivering radio to airplanes in flight, to heading one of the first e-commerce companies on the Internet to introducing the ability for documents to be signed using digital signatures, Lisa has been at the forefront of using technology to transform people and behavior. Today, Lisa continues to work in areas of diversity and inclusion, opening up medical research to non-scientists and for socially impactful initiatives in her role as advisor and coach to the CEOs of these companies.
In addition to serving as a key contributor to numerous organizational achievements, Lisa has proven to be extremely successful as an entrepreneur, beginning with first company she co-founded in the 1980’s established a licensing agreement with Microsoft to helping orchestrate the rapid growth from $3M to $30M and eventual sale of a telecom company. Lisa also serves several not-for-profit organizations including as Executive Director of Police2Peace and The Meditation Effect.
Lisa is a Transcendental Meditation (TM) Sidha, has studied at the Monroe Institute for the exploration of expanded states of consciousness and underwent brainwave biofeedback training at the Biocybernaut Institute. Lisa studied with noted author and teacher of Western Spirituality, Dr. Gerald Epstein, at the American Institute for Mental Imagery for over fifteen years.Lisa earned her Bachelor of Arts in Economics from Stanford University and her Master of Business Administration in Global Finance and Management from Duke University’s Fuqua School of Business.
Skill sets: Turn Around Expert, Change Facilitator and Funding Advisor
Once the process of transformation is underway, Conversus Group offers expertise in nearly every area needed by small, growing companies.
Richard Salute, CPA is an expert in audit, accounting and tax whose experience with small and medium sized businesses spans over 40 years. As an authority on SEC matters, Rich has been the key accounting and finance professional in numerous initial public offerings and has represented clients that trade securities on the New York Stock Exchange, the American Stock Exchange, NASDAQ and other over-the-counter markets.
Skill sets: Finance, Equity Offerings, Financings and Accounting
Shelley Landau is one of the first full-time professional QuickBooks trainers in the New York area with nearly 20 years experience in bookkeeping and accounting. Shelley now deploys QuickBooks not just purely as an accounting program but as enterprise software. This affords small and medium sized businesses the special benefits larger companies enjoy such as centralized customer and financial information, improved accuracy, and of course, more productivity.
Skill sets; Bookkeeping and Accounting
Don Carlin, PhD is a nearly 30 year expert in technology development, deployment and intellectual property for small and medium sized businesses. Don is also a seasoned technology CEO and CTO, taking start-ups and small growing companies to the next level of success.
Skill sets: Patents and Intellectual Property
Jules Sanchez is an experienced virtual admin with expertise in the latest business productivity and client management tools including Excel, Word, PowerPoint, Access, Publisher, VISIO, OneNote and Infusion Soft. With virtual receptioninst, email management, project management and data entry, Jules is at your service whenever you need anything from a total makeover to just-in-time support.
Skill sets: Virtual Admin, Client Management and Business Solutions